The right content

Using the right type of content and order is not only important to make the page look good, but it has to be useful for your users.

When you create a page, it’s easy to get carried away and try shoe-horn content into any given content block, but this can be a recipe for a visual and user experience disaster.

When making up the content for a page (let’s put aside SEO considerations for now), it’s important to ask yourself “why am I making this page?” – i.e. what purpose does it serve for your customers? It should be logical, structured with a beginning and end, and should have enough content (but not too much) to make it worthy of having its own dedicated page.

Content on a page needs to be easy to read, but needs to be attractive. The use of imagery is useful when appropriate, so our image-copy blocks are great for this. And the Made. system even takes care of the image alignments, the ordering of each row (e.g. the alternating position of the images), and are easy for the user to process as they scroll down your page. Check it out below.


Have a look

Have a look

When you have an image with supporting text, it immediately becomes more attractive and less stale. They’re also a great way to add call to actions to content (e.g. a link, button etc) instead of using hyperlinks in the text.

Like this!

You don’t have to have a heading or a CTA button, they can just be used for nice ways to break up paragraphs. Alternatively, they’re very useful when you have something to publish about a subject, but don’t want to dedicate a whole page to it. So add an image-copy block and add your content to one of the rows!

Want their attention?

Need to get your users to perform a specific action? A CTA (call-to-action) is a great way to get your users to get to a specific area of your site quickly. It grabs their attention, and makes the task very easy.

Make a plan

Make a plan

When planning your page, plan it out before you go and add the content. Ask yourself:

  • How do I introduce this page’s content to the reader?
  • How much content / topics do I have?
  • Based on the above, what will be the most appropriate formats (content blocks) for this content?
  • What do I want the user to be able to do? Do I need to add easy call-to-actions? If so, how many and where on the page?
Need help?

Need help?

The good thing about a Made. site that we (Driven) creates for you, has initially been designed, planned, and built together with you from the very foundations. As a result, you’ll always have a strong starting point and foundation on what looks good, and a solid guide for the best way to lay out your content on new pages. Still not sure? Just give us a call! All part of the Made. experience.

Get in touch